Frequently Asked Questions

SEO stands for Search Engine Optimization. Search Engine Optimization is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to a website by making it more relevant and attractive to search engines like Google, Bing, and Yahoo. SEO involves various techniques, such as keyword optimization, creating high-quality content, improving website structure, and building high-quality backlinks. The ultimate aim is to enhance a website's online presence and make it easier for users to find the content they are looking for through search engines.

Link building, a pivotal facet of SEO, involves securing backlinks from other websites to enhance a site's authority and visibility. A case study by Ahrefs.com, analyzing over 1 billion websites, reveals that a staggering 91% of websites receive no Google traffic due to the absence of backlinks. Conversely, the 9% that does attract traffic have effective link building strategies in place. Successful link building includes obtaining links from reputable sources through methods like content creation, outreach, guest posting, and community engagement. Prioritizing these strategies can significantly boost a website's search engine ranking, ensuring it falls within the 9% that successfully draws organic traffic and establishes itself as a valuable online resource.